I didn't want to pay for the crazily marked up brands named after animals and winter weather, because the cost to produce a double-walled rotomolded plastic hinged box with rubber seals is hella small. They mark these things up as much as 300-400%!! So I took long looks at the off-brand roto-coolers and found that for the price, and based on reviews that is was the one I would roll the dice on. Glad I did! This thing is solid, like bombproof solid. I'm 6ft and 200lbs and have stood on this cooler without hesitation a half dozen times now. I sit on it around the campfire at times, and so has my 235lbs buddy. I've used it 4 times now during the middle of summer in upper 80's to upper 90's weather and even without pre-cooling the cooler the night before, I had almost 1/2 my ice left after 3 days outside at those temps. Had about 1/4 ice left on day 4 on a seperate occasion (haven't used it for more than 4 days in a row) but I'm confident that on that 5th summer day I'd have had little to no ice left but a cooler full of near-ice-cold water, so still cold drinks for all of day 5 I'm guessing. I'm pretty sure if I were to pre-chill the cooler by adding ice the night before, then pouring off th ewater and topping off with fresh ice again on day of departure, I could get 5 days of ice even during July and August.My only complaint is, daaaaamn this thang is heavy, even empty! But so are the other bigger name brands I've lifted in stores, so I didn't take a star off, since it seems they're all heavy. Would totally recommend.